Privacy Policy

This Privacy Policy applies to the sites and apps where it appears.

Thank you for visiting the website (including its mobile device-ready version) or using the mobile application. In this Privacy and Safeguards Notice, we refer to our websites and mobile application together as our Media. We hope that you find our Media to be a useful part of your car-buying experience. Please note that this General Privacy Policy describes our overall privacy practices for the Media. This policy also applies to information collected from consumers in It applies to California users. It is a summary of tools used to collect information from you and our use of online behavioral advertising.

If any information we have about you is incorrect, we will gladly correct it. Simply Email us noting the incorrect information and the correction. We reserve the right to verify the correctness of this information.
From time to time we may change our privacy policies. We will also post an updated copy on our website. Please check our site periodically for updates.

We gather certain types of information about the visitors to the, and we believe our visitors should fully understand what information we gather from our visitors, and how we obtain, use, share and manage that information. The consists of and any other Web site that we identify as a part of the; the mobile versions of our Web Sites; any apps that we offer; widgets, tools and content from our Web site that we offer for display on third-party web sites or apps.

This Privacy Statement discloses what information we gather on the and how we obtain, use, share and manage it. Accordingly, this Privacy Statement is not applicable to information that we obtain through any other business activities.

If you have questions or concerns regarding this Privacy Statement, you should contact us through our Contact Us form.

Your Personal Information
We collect information that you voluntarily submit to the to receive products and services or related information that you request from either us or companies with which we do business. The information you submit may include personally identifiable information such as name, street address, e-mail address and telephone number. We refer to such personally identifiable information that you voluntarily submit to us in response to requests therefor on the as your “Personal Information.” We do not consider your city, state or zip code to be your Personal Information.

Use and Disclosure of Your Personal Information
Your Personal Information will be shared between us and the companies with which we do business, and may also be disclosed to other entities who work with us or those companies, to fulfill your request and to provide other products and services to you.

In addition, if you provide your Personal Information through the use of one of our vehicle price quote or inquiry services or dealer communication services (collectively, “Dealer Inquiry and Communication Services”), your Personal Information will be shared with vehicle dealers, and may also be shared with the vehicle manufacturers and/or their affiliated entities, distributors, agents and contractors, who may use that information to contact you. In addition, if the Dealer Inquiry and Communication Service you use is “co-branded” (i.e., the page on which it appears displays the name of both and one of our partners), your Personal Information may be shared with that partner. cannot control, and is not responsible for, the manner in which any of such companies or other entities, distributors agents, contractors or partners use your Personal Information.

If you use the Dealer Inquiry and Communication Services to call, email, text or chat with a dealer, or if we otherwise act as an intermediary through which communications between a dealer and you are transmitted, a recording of your conversation, or the email, text or chat communications, between you and the dealer (as well as the phone number or email address from which you make such call or initiate such email, text or chat communications), will be made available both to us, the dealer (unless we choose to shield your email address or certain other information from the dealer) and any company employed by us or the dealer to facilitate those communication services. When we receive that phone number or email address, we may use it to obtain or associate additional information about you, and we may provide that additional information to the dealer and/or those other companies. In addition, that recording or email, text or chat communication, that phone number or email address, and that additional information, may be provided to vehicle manufacturers and/or their affiliated entities, distributors, agents and contractors.

Many of the pages of the include a feature that permits visitors to electronically forward that page to someone else by clicking on a link. The visitor must provide his or her e-mail address as well as that of the recipient. The visitor’s information is used only in the case of transmission errors and, of course, to let the recipient know who sent the page. Neither the visitor’s information nor the recipient’s information is used for any other purpose.

We may use whatever information we may have or know about you, including your Personal Information, to customize or enhance your experience on the (including the display of advertisements) and to provide, or communicate with you concerning, our products or services or those of companies with which we do business. We may use this information to optimize the manner in which the products or services you requested are operated and managed or to optimize the operation and management of other product and services. We may also use this information for purposes of reporting and analytics, including demonstrating to the companies with which we do business the effectiveness of our products and services. We use city, state and ZIP code (which we assign based on your IP address) to display to you information customized for your region).

In addition, we may disclose whatever information we may have or know about you, including your Personal Information, without first notifying you or obtaining your consent: (a) to third-party service providers who provide advice, products or services to us, or who assist us to improve our products, services or information, or to better understand their value to our visitors or to the companies with which we do business or are considering doing business; (b) in connection with any merger or acquisition of or its parent company, or any sale or other transfer of assets by to another entity; or (c) to other third parties if we determine that disclosure of such information (i) is or may be required by law or legal process, or is requested by a governmental agency, (ii) is or may be reasonably necessary to enforce the Membership Agreement or Visitor Agreement, or to take appropriate action if a visitor or other third party is determined by us to have violated either of those agreements, or (iii) is or may be reasonably necessary to protect the rights, property or safety of or its parent company, the, our visitors or other individuals or entities.

From time to time, we may also receive information requests for, and disclose to third parties, portions of the’s log files that show which “Internet service provider” a visitor has used or other visitor information; that information may enable third parties to discover, through that Internet service provider, the identity of a visitor.

Choices About the Use and Disclosure
Your Personal Information In certain locations on the where we obtain your Personal Information, we may include a “check box” (or another process) for the purpose of soliciting your consent to receive promotional and marketing communications and/or other information from other entities selected by us. By providing your consent (such as by “checking” the box, or leaving the box “checked”), you are agreeing to receive promotional and marketing communications from those other entities, and you are consenting to our providing your Personal Information to those other entities.

If you no longer wish to receive promotional and marketing communications from us or our partners, you may do so (i) if you are a member of the, by modifying your membership account profile, (ii) if you received a promotional or marketing email from us, by following the link for that purpose located at the bottom of the email, or (iii) by sending a request to us through our Contact Us form. However, withdrawing your consent will not affect the rights of the other entities that previously received your Personal Information to continue to send communications to you and otherwise use Your Personal Information.

If you are a member of the we may send you certain administrative and service messages in connection with the products and services available to our members; you cannot opt out of receiving those communications. See our Membership Agreement.

Updating Your Personal Information
If any of your Personal Information submitted as a part of becoming a member of the changes, you may update that information by logging into your membership account profile. If you do not have a membership account profile and would like to modify or delete any Personal Information provided to the through the use of one of our vehicle price quote or inquiry services, or otherwise, send a request to us through our Contact Us form.

Your Precise Geolocation Information
When you visit the via your mobile device or use our mobile apps, you may be prompted to provide your permission to our collecting and using your precise geolocation information.

If you consent, we may use this information to show you nearby inventory, dealers and pricing information. In addition, we may continue to collect and use your precise geolocation information obtained through your use of our app even when the app is not open to notify you when a vehicle that you “saved” or in which you expressed interest is available at a dealer near your current location.

We may also use this information for analytics purposes, and may share your precise geolocation with third parties, including third parties who provide targeted advertising and analytics services.

You may discontinue collection of geolocation information by changing the app’s settings or the location settings on your mobile device.

Information We Collect Through Cookies and Other Technologies
When you visit the, we may place pieces of code, commonly referred to as “cookies,” or similar technology on your computer or other device. We use cookies to retain additional information about you, such as your IP address and ZIP code, and your online activities over time on the and across third-party Web sites and online services.

In addition to use for our own internal business purposes described above, we may share this information with third parties, including third-party advertisers that display advertising on the or third-party Web sites and online services with which we do business. has not implemented a response to browser-based Do Not Track signals. Because of the current lack of consensus with respect to the Do Not Track standard from both a compliance perspective and a technical perspective, we have not yet determined if or how we would implement a response to Do Not Track signals. We will continue to evaluate this in the event a uniform standard is adopted.

Certain browsers may allow you to disable cookies. However, disabling cookies from the may prevent you from using various features of the

Use of Social Media Accounts
The may allow you to log into and associate your social media accounts, including Facebook, Instagram, Twitter, LinkedIn, YouTube and Pinterest, with the By using this functionality, you give the permission to access all of the elements of your social media account information that you have made available to be shared, and to use it in accordance with the applicable social network’s terms of use.

Your social media privacy settings may enable the to retrieve information from your social media accounts, including your usernames, the date and time you sent messages using a social media application, and the contents of such messages. Please refer to your social media privacy settings for information about what data is shared with the and other connected applications, and to manage the data that is shared through your account (including information about your activities using the If you would like to disconnect a social network account from the, please refer to the social media account settings of the applicable social network.

Occasionally we or another company on our behalf may conduct visitor surveys to better target our content to our audience or for the benefit of third parties with whom we do business. Accordingly, sometimes the aggregate survey results are shared with our advertisers and other third parties. We never share any survey information about any identified individual with any third party unless that individual consents.

Our Community Services
The provides a number of means by which you may communicate with other visitors and with us.

In certain instances you must first become a member of the and/or agree to our Membership Agreement in order to add content to the through certain services, such as our Forums (the Web’s most established automotive message boards) and our Dealer Ratings & Reviews. The Membership Agreement sets forth a number of information-sharing and disclosure practices for such services, and accordingly supplements this Privacy Statement.

You are not required to become a member of the in order to add content to the through certain other services, such as our Consumer Reviews (and Ratings) of Vehicles, Letters to the Editors, Help and the submittal directly to our staff of feedback, errors, questions or comments.

All of your communications made to or through the services described in this section are referred to as your “Visitor-Submitted Content.” For information concerning our use of your Visitor-Submitted Content, please see our Visitor Agreement.

Links to Other Web Sites
The contains links to many other Web sites and online services not operated by us, including sites where you can obtain automotive products and services. However, this Privacy Statement only applies to the and the information we collect thereon, and we are not responsible for the privacy policies or practices of any other Web sites or online services. For additional information about those links, please review our Visitor Agreement.

Third-Party Ad Servers and Advertisers
We use third party advertising serving companies to serve advertisements; to provide us with data collection, reporting, ad response measurement and site analytics; and to assist with delivery of relevant marketing messages and advertisements. These third parties may collect information about your online activities over time on the and across other Web sites and online services. These advertising serving companies may use information (not including your name, address, e-mail address or telephone number) about your visits to the in order to provide advertisements on the and other Web sites and online services.

Self-Regulatory Program for Online Behavioral Advertising
The cross-industry Self-Regulatory Program for Online Behavioral Advertising (the “Program”) was developed by leading industry associations to apply consumer-friendly standards to online behavioral advertising across the Internet. has elected to implement the Program.

The Program applies to “online behavioral advertising,” which is defined as the collection of data online from a particular computer or device regarding Web viewing behaviors over time, and across non-affiliate Web sites, for the purpose of using such data to predict visitor preferences or interests to deliver advertising to that computer or device based on the preferences or interests inferred from those Web viewing behaviors. (The Program does not apply to a Web site’s collection of viewing behavior solely for its own uses, or to “contextual advertising” that delivers advertisements based on the content of a Web page, a search query or a visitor’s contemporaneous behavior on a Web site.)

Our advertisers may from time to time use data collected about your visits to the and other Web sites to target ads to you on the and other Web sites and online services.

In addition, the may from time to time permit third parties to collect non-personally identifiable Web site usage information about our visitors for the purpose of facilitating the serving of targeted ads promoting the on other Web sites and online services. To do this, we permit such third parties to place and use cookies on the browsers of our visitors, and use Web beacons and other tracking technologies on the These third parties may also use personally identifiable information obtained from other sources to serve advertisements over time and across Web sites and online services.

Other companies’ use of information collected through their cookies and other tracking technologies is subject to their own privacy policies and not this one. To learn more about your choices and how to opt out from receiving the types of ads described above, please click here or paste into your internet browser.

You may also opt out of tracking and receiving the types of ads described above on your mobile device by some mobile advertising companies and similar entities by downloading the App Choices app at

The security of your Personal Information is important to us. We follow generally accepted industry standards to protect your Personal Information, both during transmission to us and once we receive it. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. If you have any questions about security on the, please use our Contact Us form.

Children’s Privacy
The is a general audience site not directed at children under the age of 13. We do not knowingly collect or solicit personal information from anyone under the age of 13 or knowingly allow such persons to become members of the If you are under 13, please do not attempt to register as a member or send any information about yourself to us. In the event that we obtain actual knowledge that we have collected personal information from a child under age 13, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13, please contact us through our Contact Us form.

Your California Privacy Rights
Pursuant to Section 1798.83 of the California Civil Code, residents of California may request from us a list of the third parties with whom the has shared certain information during the immediately preceding calendar year for the third parties’ direct marketing purposes.

Section 22581 of the California Business and Professions Code permits a resident of California who is both under the age of 18 and a registered user of any site on which this Privacy Statement is posted to request and obtain removal of content that he or she has publicly posted. Please be aware that such requests do not ensure the complete removal of the content posted, and there may be circumstances in which the law does not require or allow removal, even if requested.

To request removal of content under Section 22581 of the California Business and Professions Code, or to exercise your rights once per year under Section 1798.83 of the California Civil Code, please send an email to us at Your request should specify your full name and the email address you used when submitting Personal Information to us.

Changes to this Privacy Statement
We reserve the right, in our sole discretion and at any time, to change this Privacy Statement. Changes will be effective when made and the updated Privacy Statement is posted on the; provided, however, that (i) information collected prior to the time any change is posted will be used according to the provisions of this Privacy Statement that applied at the time the information was collected, and (ii) no such change shall be applicable to any dispute between you and us that arises prior to the time such change is effective. If we make material changes to this Privacy Policy that increase our rights to your Personal Information we have previously collected, we will obtain your consent either through an email to your email address or by prominent posting on the