https://www.youtube.com/watch?v=xuRWLkITNd8
MotorTrend's Ed Loh & Jonny Lieberman sit down with Cupra CEO, Wayne Griffiths! After much success in the European market, Cupra will be heading to the U.S.! #TheInEVitable #EV #MotorTrend 0:43 – QOTD – Why aren't Independent Gas Stations adding EV Chargers? 5:27 – About Cupra. 9:03 – Introducing Cupra! Success in Europe and Plans for the US. 13:20 – Understanding the US Market and Consumer Preferences. 22:44 – Cupra's Product Strategy and Future Offerings. 26:06 – Volkswagen Group. 31:28 – Cupra's Unique Product Strategy. 34:07 – Understanding the U.S. Market Dynamics. 35:13 – Building Brand Desirability Over Awareness. 39:55 – Lessons from Past Automotive Launches. 44:07 – Flexibility in Powertrain Strategy. 45:08 – Rollout of Electrification. 48:42 – Designing for the Driver Experience. 51:54 – Wayne Griffith: A Journey Through Cars. MotorTrend is the ultimate destination for gearheads looking for the latest automotive research and news.
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