https://www.youtube.com/watch?v=hHNgPE0csAA

MotorTrend's Ed Loh & Jonny Lieberman sit down with Scout Motors President & CEO, Scott Keogh! The guys discuss Scout's Reemergence into the Market with the Scout Traveler SUV & Terra Truck, Market Demand for EREVs, their Unique Electrification Strategy, Community UX Infotainment System, Consumer Reception, and How Their Plan to Refresh on the Modern American Truck & SUV Market. #Scout #ScoutMotors #ev 0:00- Intro
0:15 – The Vision Behind Scout's Revival.
3:44 – Understanding Electric Range Extended Vehicles (EREVs).
9:02 – Market Timing and Consumer Demand for EREV SUVs.
9:19 – Getting a Look at the Scout Traveler & Scout Terra.
12:08 – The Evolution of Scout's Electrification Strategy.
13:16 – Technical Considerations of EREVs vs. Pure EVs.
18:03 – Consumer Reception and Market Insights.
19:56 – Multi Platform Approach.
23:18 – Understanding Customer Habits.
27:25 – Understanding Scout Motors' Relationship with Volkswagen.
31:35 – Navigating Complexity in EREVs.
35:23 – The Role of Traditional Manufacturers in EV Transition.
39:42 – User Experience and Community Engagement.
41:19 – Direct To Consumer Sales Approach.
44:15 – Innovative Design Choices in Scout Motors.
51:10 – Community UX Infotainment System, Software Architecture and Over-the-Air Updates.
57:02 – Brand Identity and Market Positioning.
01:00:50 – Future Models and Market Strategy.
01:04:30 – Challenges and Opportunities in the Truck & SUV Market.
01:08:48 – Building an American Brand for the Future. MotorTrend is the ultimate destination for gearheads looking for the latest automotive research and news. Follow MotorTrend for the latest!
MotorTrend News: https://www.motortrend.com
Facebook: / motortrend
Instagram: / motortrend
Twitter: / motortrend
TikTok: / motortrend
MotorTrend preferred music partner: PrimalHouse Music.

More The Re-Emergence of Scout Motors with President & CEO Scott Keogh | The InEVitable Videos